Bloomberg reports today that Apple?s forthcoming in-house Maps app, which is set to replace the current, Google-created Maps app in iOS 6, will be including Yelp?s ?check-in? feature, which enables you to tell people your location. Bloomberg found out about this new feature after scrutinizing the Apple developer kit that was released to developers at the beginning of June, and which includes screenshots of Yelp check-ins taken from inside Apple Maps. Although neither Yelp nor Apple are commenting on the matter, Aaron Kessler, an analyst at Raymond James & Associates, told Bloomberg,
?Apple is important for Yelp. About 40% of traffic to Yelp is from their mobile app. That number may be higher if you include browser-based mobile.?
To those unfamiliar with Yelp, Bloomberg explains that it is a website where users can review all different types of businesses, as a means of helping local traders and business owners. Bloomberg adds that integration with Apple Maps in iOS 6 could help Yelp to leap ahead of check-in facility rivals such as Foursquare and Facebook.
Source: Apple to Feature Yelp Check-Ins Within IPhone Maps App – Bloomberg