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T-Mobile loses 510k contract customers, gains 187k net customers because of pre-paid

By ⋅ May 10, 2012 ⋅ Post a comment
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T-Mobile loses 510k contract customers, gains 187k net customers because of pre-paid

T-Mobile had a bit of good news, really bad news, and then some kind of good news in the first quarter of 2012. In its Q1 2012 earnings report, the nation’s fourth-ranked carrier revealed that it gained 187,000 net customers. That’s a big improvement on the 99,000 net losses during the same period last year.

Unfortunately, T-Mobile’s growth came largely in the pre-paid market, which is less valuable. The company lost 510,000 contract customers, an improvement over the 706,000 lost in Q1 2011, and the 574,000 lost in Q4 2011. Fewer losses is a good thing, but it’s still a loss, something T-Mobile is struggling to reverse.

The silver lining is that T-Mobile is still hurting but showed signs of taking baby steps towards improving performance.

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