A new study is one of the first to explore the monetary value of personal information shared online.
Most of us would shy away from making purchases in a foreign country if we didn’t know the exchange rate. Yet, if privacy is the true currency of the Internet, as many argue, millions of us are doing that very thing every day. Meanwhile, Internet giants amend their privacy policies in ways that allow them to harvest and sell even more of our personal data. While privacy campaigners protest, users generally vote with their clicks and carry on regardless.