From left: Music mogul Jimmy Iovine, HTC CEO Peter Chou and Dr. Dre
That’s it. We’ve got a sneaking suspicion tomorrow’s "major news announcement" is going to have something to do with a partnership with Beats by Dre. First there was the tease. And then the official leak. And then the Beats by Dre blog post. And now, HTC has officially announced "a strategic partnership and investment with Beats Electronics LLC."
The obvious question at this point is, what device will we first see with Beats by Dre? This fall, says HTC.
As far as the terms of the partnership, no official dollar amount was listed, though $300 million was mentioned by AllThingsD. Meanwhile, Beats Electronics will remain an independent company, and it appears that Best Buy (we assume among other retailers) will be involved on the sales side.
So, that’s it. Full press release is after the break. Join us for the conference call and liveblog Thursday morning, if you still want more.